You Yourself Give Little. Gaffigan served as executive producer, writer, and lead actor. And they started greeting people and I noticed people that the Pope was meeting, they were saying something to the Pope. Sure, they’ll ask me questions like «Why did his kid pee the bed? Huffington Post. Comedy is about finding a point of view and building your brand.
Jim Gaffigan’s latest stand-up special, » Noble Ape ,» features some of the strongest material of the comedian’s career. In part, he recounts with moving and dark humor the plight of his wife and cowriter, Jeannie Gaffigan, who last year underwent surgery for a benign brain tumor. But Gaffigan’s unorthodox distribution of «Noble Ape» is nearly as notable as the comedy it contains. With five of his stand-up specials gaffogan on Netflix, Gaffigan opted to follow the suggestion of his longtime producer, Comedy Dynamics founder Brian Volk-Weiss, who proposed that Gaffigan release his sixth special simultaneously for purchase and renting on a wide variety of services like Apple TV, Amazon, Spotify, and numerous other on-demand gaftigan. In July, the bwen release ran through the distribution arm of Volk-Weiss’s company, which also gave the special a limited theatrical run.
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Jim Gaffigan’s latest stand-up special, » Noble Ape ,» features some of the strongest material of the comedian’s career. In part, he recounts with moving and dark humor the plight of his wife and cowriter, Jeannie Jim gaffigan working out i ve been making so much money, who last year underwent surgery for a benign brain tumor. But Gaffigan’s unorthodox distribution of «Noble Ape» is nearly as notable as the comedy it contains.
With five of his stand-up specials already on Netflix, Gaffigan opted to follow the suggestion of his longtime producer, Comedy Dynamics founder Brian Volk-Weiss, who proposed that Gaffigan release his sixth special simultaneously for purchase and renting on a wide variety of services like Apple TV, Amazon, Spotify, and numerous other on-demand outlets.
In July, the expansive release ran through the distribution arm of Volk-Weiss’s company, which also gave the special a limited theatrical run. In a phone interview with Business Insider, Gaffigan discussed the distribution of «Noble Ape» and the process of working on its «cathartic» material with his wife who directed the specialas well his experiences of touring the world for his act.
Jim Gaffigan: Every special that I’ve released, I’ve looked at what was the best opportunity to get that special viewed or listened to by as many people as possible. For my first special, «Beyond the Pale,» Comedy Central was the perfect destination for it. That was a time before streaming, at the peak of Comedy Central, so «Beyond the Pale» and «King Baby» were perfect for. Comedy Central was on in every dorm room.
By the time I got to «Mr. Universe» and «Obsessed,» I looked at what the best opportunity was, and with those, one was released on my website, when that was a thing that people were actively participating in. Then I got to the point with «Cinco» where it was sold directly to Netflix. Now, Netflix also ended up purchasing the rights to my specials to stream on their service. So I wasn’t sure exactly how that was going to work, but they explained that people consume things in a different manner.
Some people consume things on-demand. Some people watch it on Amazon Prime. Some people watch it on Apple TV. Some people listen to it on Spotify. So their model — you know, obviously they offered me good money — but their model made it available to. You didn’t just have to have Netflix.
And I thought this was appealing, that it’d be available to everyone at the same time. Lynch: Several weeks out from the release now, how are you gauging the success of it? The way the distribution is set up, they gave me a lump sum, and after that we split the profits. But I more measure the success of it on people gaining access to it. I mean, this is a very personal special.
It’s discussing my wife’s brain tumor and all of. I would say that it’s been great, but it’s weird, you know, how the landscape changes all the time. From feedback on social media, it’s gangbusters. Do you know what I mean? I’ve never used that term. Lynch: laughs Yeah. You know, I saw it at the Village East theater here in Manhattan. Given that it was in select theaters, I imagine that wasn’t a huge overall factor in the release.
But was it at all important to you to have it in theaters, or how did you think of that aspect of it? It was not something I had an expectation of. With previous specials, when you’re kind of approached with options, that’s one scenario. Comedians have released specials in theaters. But I was thrilled about the theatrical release, even though it was small, just because it was a further example of it being everywhere you watch and rent.
How was it for your wife to direct that opening and the special itself? That whole opening was my wife’s idea. It was something that she wanted to. The timing of us shooting it, because I was working on a couple movies, made it so that it was only available in the theatrical release, and I think it’s been added as an extra feature on iTunes.
But that was all Jeannie’s idea. Obviously, my wife and I, we write everything. She was instrumental in some of the material on her brain tumor, but that opening was all. It was interesting, and my five-year-old, he was like, «It’s too scary. How was it working with the mix of that? It kind of helps organize them, and it pays homage to the feelings or fears you might have been experiencing. But I also think that’s how I process life is through jokes, and same with my wife.
It just kind of happens in certain ways. Lynch: In the second half of the special, you sort of take us on a tour describing your touring abroad.
You joke about difficulties with social mores in China, Japan, England. I’m wondering, is there any country or area in the world that you’ve found harder to perform in than others?
First of all, you’re subjected to a completely different set of social norms, and you typically have a language difference. But those obstacles, they provide fodder for material. I did a show in Barcelona, and I only got to spend a day or two in Barcelona, but it prompts you to absorb. And some of it may be initial observation. I’m sorry, I don’t know if I’m even answering your question. Gaffigan: But yeah, I love the international shows because I’m somebody who loves traveling internationally, and I love different cultures.
You’re forced to have a completely different point-of-view, and it also gives you insight into your own culture. You know, Paris is a beautiful city, but I think famous writers have written in Paris because they can gain a perspective on America just by being in another country.
Lynch: How would you say your years of touring informed this special in particular? Any comedian would tell you you should be able to make everything funny, and doing stand-up for that long, whether it be a medical crisis or traveling through another country, those same skills that I use to make food or laziness funny, I can apply those same skills to what it’s like to be an American in another country or what it’s like to have a spouse have this life-threatening medical emergency.
Lynch: Going back to the distribution briefly, the path you took for «Noble Ape,» do you see that as a viable option for other comedians, or as something you’ll see people adopt? But the marketplace is ever-changing. By the way, Netflix is great for stand-up. I love Netflix. Netflix has five specials of. If I didn’t have five specials on Netflix, I might have taken a different approach. But every couple years, the technology and market changes.
When I started stand-up, there was no YouTube. Comedy Central was just like a clumsy cable network that did comedy. I mean, I’m thrilled that people are enjoying this special, and I’m thrilled that Comedy Dynamics views the special as a success. Comedian friends have expressed excitement that there’s an alternative in distribution, but I also know that we live in an age where, in a year, Amazon, or Apple, or who knows, Disney, could get into the comedy business, because comedy specials are relatively inexpensive to produce.
What I’ve found with my material, and one of the things that was also appealing, is an audio version being released simultaneously, because a lot of people consume my comedy while driving in a car. Some distribution models, understandably, they want it exclusively to say, HBO, or Showtime, or Netflix. They don’t want the audio version released right away.
But in ten or fifteen years, with the audio version of a stand-up special as an album, I think people kind jim gaffigan working out i ve been making so much money underestimate the popularity of that, because we’re living in this age where audio streaming services are really rising out of.
Lynch: Moving forward for you, what’s next? I know you’ve also been in a couple films this year, but what’s on deck for you career-wise? But the thing that’s great about stand-up is you don’t have to wait for the opportunity. You can be writing and working whenever you want. Obviously, living in New York City, it’s helpful to be able to walk over to a club and try out material.
I love acting and I love stand-up, but no matter what I do, I’ll always be doing stand-up. Creating specials is something that I really enjoy. Account icon An icon in the shape of a person’s head and shoulders. It often indicates a user profile. Login Subscribe. My Account. World globe An icon of the world globe, indicating different international options. John Lynch. For his latest stand-up comedy special, «Noble Ape,» Jim Gaffigan passed on Netflix to release the special to a variety of on-demand services as part of a distribution deal with the special’s producer, Comedy Dynamics.
Streaming Noble Ape standup.
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